HUM-452-E BUSINESS COMMUNICATION
HUM-452-E BUSINESS COMMUNICATION
The course proposes to help students develop business and technical communication competence. It focuses on writing skills and strategies for specific purposes. The inevitability of introducing this course to Engineering students is embodied in that it has comparatively a high concentration of certain complex writing techniques and procedures.
COURSE CONTENT:
Unit-I
Business correspondence: Characteristics and Formats of Business letter; Quotations, Orders, Tenders, Sales letters, claim and adjustment letters, Credit and Collection letters, Application Letters for vacant situations with emphasis on Resumes and Curriculum Vitae; E-mail and Netiquette – format, style and tone.
Unit-II
Business Reports and Proposals: Importance, Function, Pattern and formats of Reports, Typical Business Reports, Report Organisation and Presentation, and Formal Reports; Proposal Formats, Writing problem-Solving Proposals, Executive Summary Proposals and project Proposals.
Unit-III
Meetings: Writing of Memorandum, Notes, Agenda and Minutes of Meeting.
Unit-IV
Public Relations and Advertising Documents: Press Releases, Public Service Announcements, Advertising Strategy and its objective, Designing of Classified and Display Advertising copies.
SUGGESTED READING:
1. Business Communication: Process & Product by Hary Ellen Guffey, IV Edition, South-Western College Publishing, Cincinnati.
2. Business Correspondence and Report Writing by R.C. Sharma & Krishna Mohan, Tata Macgraw Hill Publication, New Delhi.
3. Effective Business English and Correspondence by M.S. Ramesh and C.C. Pattanshetti, R. Chand & Co., New Delhi.
4. Effective Letters in Business by Robert by C. Shruter, Tata Macgraw Hill, New Delhi.
5. English Business Letters by F.W. Wing & D. Anncree, Orient Longman.
6. Written Communication in English by Sarah Freeman, Orient Longman.
7. International Business English by Leo Jones & Richard Alexander, Cambridge University Press.
8. General and Business English by Sweet Stephen, Sir Issac Pitman & Sons Ltd., London.
9. How to Write and Present Technical Information, Charles H. Sides, Cambridge University Press, U.K.
10.Strategies for Engineering communication, Susan Stevenson/Steve Whitmore, John Wiley and Sons, Inc. Printed in India by Replika Press Pvt. Ltd., Delhi.
SCHEME OF EXAMINATION:
There will be six questions in all, covering all the units. All questions will be compulsory and will have enough internal choice.
Unit-I: 30 Marks
There will be two questions from this unit. One question will cover the theoretical aspect of business letter writing and will carry 10 marks. The other question will be on writing the letter in a proper format on a subject given and will be of 20 marks. There will be enough choice taking care of the justice to be given to both the aspects of the letter writing.
Unit-II: 35 Marks
There will be two questions from this unit. One question will cover the theoretical aspect of report/proposal writing and will carry 15 marks. The other question will be on preparing the report/proposal on a topic/subject given and will be of 20 marks. There will be enough choice taking care of the justice to be given to both the aspects of the report writing.
Unit-III: 15 Marks
There will be a question on theoretical aspects of the various items of this unit or students can be asked to draft a specimen of any of these from the material given in the exam. The question can be split into parts.
Unit-IV: 20 Marks
There will be one question having two parts. One part will be on theory and will be of 5marks and the other will require the drafting an advertisement copy of a product or service or a public announcement and will carry 15 marks.
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